Listen To Your Momma!

You know you’re in trouble when your Mom says "I've been looking at your blog for updates, and see nothings changed."
I say, "Yeah Mom, but I talk to you usually once a week. What do you need to know on my Blog that I haven't already told you?"

Well, with that being said; she's right. I have all the valid excuses it the world. So let me share.

As most of you noticed our website is under construction and changing daily. We are slowly implementing our products. It is up and running and you can place an order on it. Our biggest hold up is getting the products graphic images to fill its box. These take a lot more time than I realize. Every image needs to be developed to fit correctly, correct resolution for the web and plenty of other stuff.

We are still working with our graphic designers to find that company logo that suits us. So the logo you see on the website now will even be changing again. It was one I actually developed. However, I have been told the star images have been way overdone. So I said how about flames! Flames are racy. Zoom.Zoom! You know me and my racing history. I've seen some roasters use flames, but not too much. I still want ours to be unique. The designers are worried about us looking too much like a Hot Sauce product. I'm just pulling my hair out about this. But as I know these processes take time. Of course we all want instant satisfaction and gratification.

We have a few projects that are in the works, but legal stuff has to be finalized before we can talk about it. I know its hard not to keep a secret that you want everyone to talk about. Arrg! The mental frustration.

So let’s talk about the things we can. As I've stated before, summer is suppose to be our slow time. Right?

We tied for first in the 2007 Karnataka Plantation Espresso Challenge. This challenge was to feature the use of Indian coffees. The minimum requirements were to utilize at least 70% of the issued Indian coffees. We submitted six entries. All were unique in composition, roast levels and coffees that would compliment an espresso extraction. I know I was really tweaked after tasting and manipulating the blends for this event. It was actually one of the blends that I really thought stood out to my pallet. Apparently the Judges pallet too! The coffee that really stood out to me in my cuppings was the Dewan Estate Coffee. I really enjoyed the Dewan Estate coffee; its is made up of the SLN 795 and SLN 9 cultivars which I always seem to gravitate toward in my cuppings. Four of my six entries consisted of a majority of these fantastic coffees. My blend was 100% Indian coffees. It consisted of the Dewan Estate, Mallali Estate, and Thogarihunkal Estate coffees. Each had its unique roast level were showcase itself for espresso extraction. We are trying to see if these coffees are still available to sell online and to our customers for a limited offering.

Speaking of limited offerings, we just received our Cup Of Excellence Coffee. I did a sample roast on Thursday. All I can say at the moment is Sweet! The coffee is so sweet; it’s perfect just black. I still need to do a few more roasts to find the profile that will showcase this excellent coffee. Look for it to appear on our website soon. Remember this is very limited, so act quick before it’s all gone.

Oh! One more thing before I forget. We are now officially able to utilize the Fair Trade Certified label from TransFair USA. We are committed to give the farmer his fair share and profit. We want them to succeed. Without them great coffees may never be grown. This is also a reason we also seek out Direct Trade relationships with farmers. We want to get these great coffees and offer them to you. In the process this will allow the farmer to have more money to do the maintenance and upgrade all aspects of their farm and still have an excellent standard of living. Look for more of these coffees to be offered soon.

Till next time.... Drink Up!